Availability. Instagram only. It needs a connected Professional (Business or Creator) Instagram account and at least one sync — the table is built from posts synced going forward, so it stays empty until your first sync after connecting. It is not available for TikTok, YouTube, or Facebook, since those syncs don't carry the post-level caption and engagement detail needed to attribute results to hashtags.
What it does
When your Instagram account syncs, Zendora reads the captions of the recent posts the Instagram API returns, pulls out each hashtag, and adds up how those posts performed. For every hashtag it shows how many of your posts used it, the average engagement (likes + comments + saves + shares) of those posts, total reach, and when you last used it — ranked so your strongest tags sit at the top. It's a read-only report of your own posting history, not a discovery tool or a guess about a tag's general popularity: a hashtag ranks high because the posts it appeared in did well. It recomputes automatically on each sync from that sync's recent post window, so the list stays current as you publish — there's no AI generation and nothing to configure.
How to use it
- 1
Connect a Professional Instagram account
In Settings, connect your Instagram Business or Creator account so Zendora can pull your recent posts and their metrics.
- 2
Run an Instagram sync
Trigger a sync from Page Analytics (or just wait — your account refreshes automatically each day) so there's post data to analyze. Only posts synced from now on are included.
- 3
Open Hashtag Performance
Go to /dashboard/hashtags/performance (it's reachable from the Hashtag Research page) to see your hashtags ranked by the average engagement of the posts that used them.
- 4
Read the table
Each row shows a hashtag with its post count, average engagement, total reach, and last-used date; if you've connected more than one IG account, an Account column tells them apart.
- 5
Apply what's working
Carry your top-performing tags into new captions and downplay ones tied to weak posts, then re-check after future syncs to confirm the pattern holds.
Tips
- The ranking reflects how the posts carrying a tag performed, not the hashtag's reach on its own — a small number of strong posts can lift a tag, so glance at the Posts column before reading too much into one row.
- Tags are parsed from your full caption, including any block of hashtags at the very end, so where you place them doesn't change whether they're counted.
- The list is rebuilt from the recent window Instagram returns each sync, so it skews toward your latest posts; sync regularly to keep it representative.
- There's nothing to configure and no AI generation here — it updates on its own every sync, so just check back after you've posted a few times.