Edit Brief

The brief is the single source of truth Zendora reads before it writes anything for you. Your business name, target audience, services, brand tone, content goals, platforms, and posting cadence all feed directly into plan generation, captions, hashtag picks, and analytics recommendations. There is exactly one brief per account, so editing it updates the same record rather than creating a new one. Brand-new accounts can start with a low-friction Quick start (just business name, niche, and a main platform, with sensible defaults filled in for the rest); when you come back to edit, Zendora opens the full multi-step brief pre-filled with everything on file so you can deepen or correct it.

1. 1

   Open the brief

   Go to /onboarding, or click "Edit brief" on your dashboard (the Posts/plan surface), to load the full 5-step form pre-filled with your saved answers.

2. 2

   Update the core fields

   Step through Business (name, industry/niche, optional location), Audience (target audience, services/products), and Brand (tone and content goals), editing whatever has changed.

3. 3

   Set platforms and cadence

   Pick the platforms you post on and set posts-per-week for each, up to the per-platform maximum.

4. 4

   Add optional context (recommended)

   In Extras, fill in how you create content, current offers or promos, competitor/inspiration accounts, website, and social links to give generations more to work with.

5. 5

   Save changes

   Hit "Save changes" on the last step — your answers are written to file and you return to the plan with your current plan untouched.

6. 6

   Regenerate to apply

   From the dashboard, regenerate your plan so the new brief actually shapes upcoming posts; editing alone does not rebuild your existing plan.

• Be specific in target audience, brand tone, and goals — vague answers produce generic posts, and these are the fields the AI leans on most.
• If you started with Quick start, come back and complete the full brief: it replaces the placeholder defaults with your real details and noticeably sharpens future plans.
• Editing the brief never overwrites your live plan. Nothing changes in your calendar until you choose to regenerate, so it's safe to refine your brief whenever you like.
• Use the optional offers/promos and competitor fields to nudge the tone and angle of generated content toward what's working in your niche.