What it does
As you work in Zendora, Brand Memory watches what you keep, how you revise, and what actually performs — your post revisions and the notes attached to them, posts you mark as done, your top real performers pulled from synced Instagram, YouTube, and Facebook analytics, and your active style references. From those signals it distills a short, plain-language profile of your voice that you can read on one page. That profile (plus any notes you add) is then fed into every AI generation server-side — content plans, captions, single-post revisions, repurposing, and the bio optimizer — so the output sounds more like you over time. It gets sharper the more you use the product. It is not a trained model: it's a profile you can see, correct, and re-learn at any time.
How to use it
- 1
Open Brand Memory
Go to /dashboard/brand-memory (in the Brand section) to see the 'What we've learned' profile plus your Signals, Last learned date, and a Confidence indicator.
- 2
Build up some signal first
Revise a few posts and add revision notes, mark posts as done, or sync your Instagram, YouTube, or Facebook analytics so there's real activity to learn from.
- 3
Click Learn now (or Re-learn now)
This runs a one-time distillation over your revisions, kept posts, top performers, and style references and rewrites the read-only learned profile in a few seconds. It needs an active subscription.
- 4
Add your own notes and corrections
Use the 'Your notes & corrections' box for hard rules like 'never use emojis' or 'always end with a question' — these are treated as highest priority and are never overwritten when Zendora re-learns.
- 5
Let it generate in your voice
From then on the learned profile plus your notes automatically feed plans, captions, revisions, repurposing, and the bio optimizer — no extra step needed.
- 6
Refresh as you grow
Brand Memory also re-learns automatically once a week when there's new activity, but you can hit Re-learn any time after a burst of edits or a fresh analytics sync.
Tips
- The more you revise, mark done, and sync analytics, the higher the Confidence indicator climbs — a thin profile still helps, but five or more behavioral signals moves it from Low to Medium and makes it noticeably sharper.
- Put non-negotiable rules in 'Your notes & corrections' rather than hoping the learned profile picks them up — that box always wins and survives every re-learn.
- Revision notes matter: when you revise a post, the feedback you write becomes a learning signal, so a quick note like 'too formal' teaches Brand Memory faster than a silent edit.
- Connect and sync your Instagram, YouTube, or Facebook accounts so Brand Memory can learn from posts that actually performed, not just drafts.