Guide · Grow

Mentions

Track your brand or any keyword and scan recent YouTube videos that mention it, with an AI sentiment read on how it's being talked about. Scans run on demand and are saved to a recent-scans history.

Availability. YouTube only. Mentions searches public YouTube videos and does not scan Instagram, TikTok, X, Facebook, or any other platform. It also needs the YouTube API key configured — until then you can add keywords, but scanning will return a "not set up yet" message.

What it does

Mentions lets you keep a list of terms you care about — your business name, a product, a campaign hashtag — and scan recent public YouTube videos that reference them. For each scan, Claude reads the matching videos and gives you an overall sentiment (positive, neutral, negative, or mixed) plus a short plain-language summary, with per-video sentiment badges and links out to the original YouTube videos. It's useful for spotting reviews, shout-outs, or complaints on YouTube without manually searching. Scans are deliberately on demand (YouTube search is quota-heavy), never on an automatic loop, and each result is saved so you can compare reads over time.

How to use it

  1. 1

    Open Mentions

    Go to /dashboard/mentions (under the Grow section of the dashboard) to see your tracked keywords and any recent scans.

  2. 2

    Add a keyword or brand

    Type a term — your business name, a product, or a campaign hashtag (up to 100 characters) — and click Track keyword; you can track up to 20 at once.

  3. 3

    Run a scan

    Click Scan next to a keyword to search recent public YouTube videos that mention it; the scan runs only when you ask, so nothing happens until you click.

  4. 4

    Read the sentiment digest

    Review the overall sentiment badge and short AI summary, then scroll the matching videos — each shows its channel and a link out to YouTube, with a per-video sentiment badge where the AI flagged one.

  5. 5

    Check recent scans

    Past scans are saved in the Recent scans list (newest first) with the keyword, overall sentiment, mention count, and summary so you can track how a term trends over time.

  6. 6

    Tidy your keyword list

    Remove a term with the trash icon to free up a slot or stop tracking something you no longer need.

Tips

  • Treat this as YouTube-only listening — it won't catch mentions on Instagram, TikTok, X, or Facebook, so don't rely on it for those platforms.
  • Use specific terms (your exact brand or product name) rather than broad words to keep the matched videos relevant.
  • Re-scan a keyword periodically and watch the Recent scans history to see whether sentiment is trending up or down.
  • If a scan says listening isn't set up yet, that's the YouTube API key being unconfigured, not a problem with your account — scanning works once it's added.

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